Gangtok, 13 Mar:
Government Fruit Preservation Factory (GFPF) better known as Sikkim Supreme has entered thecarbonated soft drinks market with the launch of its orange and lemon flavored soft drink ‘Cool Sip’, a press release informs.
GFPF Managing Director,PawanAwasthy informed that the plans for entering the soft drink segment had been conceptualized a year ago in order to give some competition to big brands.
The flavor launched now is orange and lemon since mandarin oranges from Sikkim have a unique taste & flavor, he said further adding that more exciting flavors are in the offing and shall be introduced in the market soon.
Sikkim Supreme has ambitions to market a range of carbonated soft drinks in Sikkim, North Bengal and North Eastern States. It had recently introduced carbonated soda which is already available in the market.
Sikkim Supreme products are currently distributed through its existing distributor network and are available at discounted prices from the factory outlet at Singtam, STDC outlet on MG road and SIMFED outlet at SiliguriSNT complex.
Regarding introduction of more new products in the near future, the Managing Director informed that trials are been carried out for introduction of dehydrated fruit products and Sikkim Supreme would also like to enter the segment of fruit-based chocolates.