CM launches online e-marketing platform for SHGs


SUMMIT REPORT

Gangtok, 06 Dec:

Chief Minister, Prem Singh Tamang (Golay) launched online e marketing website and the e commerce mobile app for SHGs of Sikkim on 04 Dec, a press release informs.

The launch was attended by Principal Secretary-RDD, CS Rao and the Commissioner-RDD, Dr P Senthil Kumar who explained the benefits of this e-commerce platform to the CM and the gathering during the launch program.

The products of Sikkim SHGs are available both on www.swayamsikkim.com and www.kalgudi.com for online purchase by individuals and organizations at national and international levels. The mobile app in the name of Swayam Sikkim was also launched.

This initiative will benefit over 5200 women Self Help Groups in Sikkim to market their product online with the support and facilitation by the Sikkim Rural Livelihood Mission.

Sikkim Rural Livelihood Mission implements National Rural Livelihood Mission in an Intensive approach in all four Districts of Sikkim There are more than 5200 SHGs with around 50000 members. The SHGs are federated into around 500 federations at Ward levels, GP Level and Block level. There are 211 Producers Groups and 7 Producers Organizations functioning under SRLM. These SHGs make unique food products, handmade products that include handicrafts, hand-woven textiles and natural remedies, etc., in a long list of noteworthy categories. Some of these products are extremely popular and widely recognized. However, meager profit, low volumes, and inability to market themselves are making way for replacing these unique products with mechanization. These products have a huge market everywhere in India and abroad.

Therefore, taking into consideration the benefits of marketing rural products online, a proposal to launch/initiate E-marketing in Sikkim in collaboration with Ripples of Change Foundation and www.kalgudi.com. The e-marketing of Sikkim SHGs products is taken up in the brand name of “Swayam Sikkim”.